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If you’re looking for the most effective way to build a high-paying career in social media, then welcome to INIDL, the leading digital marketing institute in Indore. Here, we deliver not just theory, but action. Whether you want to enroll in digital marketing masters programs online or start with a shorter path, we have courses designed to make you shine.
Social media is at the heart of every modern brand’s identity. Learning how to engage, influence, advertise, and convert on platforms like Instagram, Facebook, LinkedIn, and YouTube is essential. With INIDL, you’ll get real tools and real results online from anywhere, or in person in Indore.
We offer a social media digital marketing course that is focused, practical, and crafted by industry experts. From content creation to ad campaigns to analytics you’ll learn it all. No fluff, no outdated methods just what works today and tomorrow.
This curriculum is broken into 7 modules, each focusing only on social media marketing skills. You’ll move from basics to mastery.
Introduction to SMM : Why social media matters; overview of platforms; basics of engagement metrics.
Instagram Marketing: Reels, Stories, organic growth tactics; paid ad formats; hashtag & trend strategy.
Facebook Ads: Meta Ads Manager setup; audience targeting; retargeting & lookalike audiences; optimizing for ROI.
LinkedIn for Business: Building a professional presence; B2B content & lead generation; organic growth on LinkedIn.
YouTube & Shorts: Channel setup; video SEO; using Shorts effectively; script & content planning.
Social Media Strategy: Content calendar design; trend analysis; brand voice; campaign planning; integrating posts & ads.
Analytics & Tools: Using Meta Insights, Google Data Studio; interpreting metrics; tools for scheduling, reporting; competitor analysis.
Each module includes assignments, case studies, and a live project to ensure you can apply your learning in real scenarios whether for your own brand, clients, or employers.
Contact for Fee
Offline | Online
4 Weeks
20
15 Each batch
Hindi, English
Digital, Physical
Here are the different formats you can choose, based on your goals:
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Course / Format
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Duration & Depth
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Best For
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Social Media Management Course
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Short, focused on day‑to‑day content, community interaction, tools usage.
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Beginners or business owners who want to manage their own social presence.
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Social Media Marketing Complete Certificate Course
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Moderate duration, covers all platforms, both organic & paid strategy.
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Masters in Social Media Marketing Online
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Advanced, deep strategy, market insights, leadership & scaling campaigns.
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All courses use the same curriculum modules (listed above), but differ in project intensity, mentoring, and depth.
Live interactive classes, recorded sessions, mentor check‑ins, assignments all accessible from your home anywhere in India or abroad.
Hands‑on labs, group workshops, face‑to‑face feedback, community learning, plus networking with local businesses.
Either mode gives you the quality, support, and exposure you need to outperform competitors sitting in Indore or elsewhere.
General FAQs for the Master Digital Communication program:
The course is 4 weeks long, with each week focusing on specific topics in social media and digital communication. The course is designed to be intensive yet manageable, with a balance of theoretical learning and hands-on activities.
This course is ideal for beginners to intermediate-level individuals interested in social media management, digital marketing, content creation, or those looking to enhance their social media skills for personal or professional growth. It is also suitable for small business owners, marketers, or anyone wanting to build a career in digital communication.
No prior experience is required, although a basic familiarity with social media platforms (e.g., Facebook, Instagram, LinkedIn, etc.) will be helpful. The course starts with foundational concepts and progressively moves toward more advanced topics.
You will gain hands-on skills in:
Yes, upon successful completion of the course and the final project, you will receive a certificate of completion that can be shared with potential employers or clients to showcase your expertise in social media and digital communication.
The final project involves creating a comprehensive social media strategy for a brand, including content planning, advertising strategies, crisis management protocols, and considerations of future trends. You will present your strategy in a 10-minute presentation to demonstrate your learning.
The course is typically delivered online with a combination of video lectures, readings, practical tasks, and discussions. You will have access to course materials, tools, and resources to complete assignments and engage with instructors or fellow students.
Yes, there are weekly practical tasks, such as content creation and campaign planning, as well as short quizzes to test your knowledge on key concepts and social media platforms. The quizzes and assignments help reinforce the learning process.
Absolutely! This course is designed to benefit both beginners and experienced professionals. If you're already working in the field, it will enhance your strategic thinking, content creation, and advertising skills, as well as introduce you to new tools and emerging trends.
On average, you should plan to spend 3-5 hours per week on the course, including watching videos, completing assignments, and engaging with course materials. The workload is manageable, but you should be consistent in your participation to gain the most from the course.
You will need access to a computer with internet access. Most tools and resources will be web-based, such as social media platforms, scheduling tools (e.g., Hootsuite, Buffer), and content creation software. Some tools may offer free trials, or you may use free alternatives.
Yes! One of the benefits of this course is that it provides real-world applications. You can apply the concepts learned to develop a social media strategy, create content, and run advertising campaigns for your own brand, business, or personal project.
By the end of the course, you will have developed a well-rounded social media strategy, including content planning, ad campaigns, community engagement tactics, and a crisis management plan. This strategy will be ready to implement for a brand or business, making you well-prepared for careers in digital marketing or social media management.
After completing this course, you may pursue careers such as:
Throughout the course, you will have access to course instructors for guidance and support. You can also participate in discussion forums and connect with fellow students to share insights and ask questions.
Yes, you will have access to a range of additional resources, such as templates for content calendars, examples of successful social media campaigns, case studies, and recommendations for tools and apps that can enhance your social media efforts.
The course is primarily offered offline, providing a more immersive and interactive learning experience. Attending in-person classes allows for direct engagement with instructors, collaborative learning with peers, and hands-on activities that help reinforce key concepts. However, we also offer an online version of the course for those who cannot attend in person, ensuring that you still have access to all course materials, lectures, and resources to learn at your own pace. We recommend attending the offline classes to maximize your learning experience.
